Revive Adserver

1. Access and Permissions

1.1 Overview of User Roles

Revive Adserver supports different permission levels. Depending on your role, you might have the ability to:

• Administrator: Full access to all settings, zones, and reports. Can create or edit user accounts and manage all campaigns.

• Manager / Standard User: Can create and manage campaigns, advertisers, or zones but may have limited access to user account management.

Note: Permission structures can be customized. Some organizations allow multiple administrators, while others create specialized roles for reporting or campaign management only.

1.2 Recommended Permissions Setup

• Full Administrator: For users who require full control (e.g., generating reports, modifying websites, creating new zones, etc.).

• Restricted Administrator or Manager: For team members primarily responsible for campaign creation, zone management, or ad placements.

• Read-Only / Reporting Access: For users who only need to view performance metrics and run reports.

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2. Logging In

3. Navigate to your Revive Adserver URL (e.g., https://example.reviveserver.com/).

4. Enter your username and password on the login screen.

5. Click “Log in” to access the dashboard.

Tip: If multiple team members need administrative capabilities, it is best practice for each person to have a distinct username. Shared credentials can be used temporarily, but personal logins improve accountability and security.

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3. Advertisers & Campaigns

3.1 Creating an Advertiser

1. Go to Inventory > Advertisers.

2. Click Add new Advertiser.

3. Enter the advertiser’s details (name, contact, etc.).

4. Click Save.

3.2 Creating a Campaign

1. After you have an advertiser, go to Inventory > Campaigns.

2. Click Add new Campaign or Add Campaign under the relevant advertiser.

3. Configure Start/End Dates

4. Click Save.

3.3 Managing Banners (Ad Creatives)

1. Within the campaign, click Banners.

2. Choose Add new Banner.

3. Select the banner type (HTML banner, image, video, etc.).

4. Upload or paste the banner code.

5. Configure any targeting options (e.g., by time of day or specific site).

6. Click Save.

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4. Websites & Zones

4.1 Creating a Website

1. Go to Inventory > Websites.

2. Click Add new website.

3. Enter a Website Name and URL (e.g., http://alta.org ).

4. Click Save.

4.2 Creating a Zone

Zones represent specific ad placements or positions on a website (e.g., a sidebar banner or top banner).

1. From Websites, click the Zones icon next to the relevant website.

2. Click Add new zone.

3. Specify a Zone Name (e.g., “AAS 2-1”).

4. Choose the type of zone (e.g., Banner, Video, etc.).

5. Click Save.

4.3 Retrieving Invocation Code

1. Go to Inventory > Websites.

2. Select the Zones icon for the site in question.

3. On the right side of each zone, click Invocation Code.

4. Depending on your setup, you might see multiple code types (e.g., Asynchronous JS, iFrame, or Javascript Tag – we always use Async except in ePubs, which have their own type).

5. Copy the relevant snippet to your clipboard.

Note: For most modern integrations, the Async JS Code is preferred for better loading performance.

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5. Placing Ad Code on a Website

6. Open the source code (HTML/Template) for the website page where you want the ad to appear.

7. Paste the invocation code snippet where the ad should load.

   • Typically in a sidebar, header, or footer section.

8. If you are using Asynchronous JS Code, ensure it is placed in the desired location so it doesn’t block page rendering.

9. Save and deploy or publish your changes to the website.

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6. Reporting & Analytics

6.1 Generating Reports

1. Go to Statistics in the top navigation.

2. Select Advanced Reports and then Advertising Analysis Report.

3. Specify Date Range and Data Breakdown (daily, monthly, etc.).

4. Click Generate Report.

5. You can export these reports (CSV, XML, etc.) if needed for further analysis.

6.2 Report Types

• Advertiser Performance: Impressions, clicks, CTR by advertiser.

• Campaign Performance: Detailed breakdown by campaign, including banner performance.

• Zone Performance: Helps you identify which zones generate the most impressions/clicks.

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7. Best Practices

8. Create Individual User Accounts
   Reduces confusion and ensures accountability. Assign only the permissions each user requires.

9. Use Clear Naming Conventions
   For advertisers, campaigns, and zones (e.g., AdvertiserName_Campaign_Spring2025, WebsiteName_Header728x90).

10. Keep Zone Codes Organized
    Maintain a repository or consistent structure if multiple developers handle website code.

11. Test After Implementation
    Confirm each ad unit displays correctly and that clicks/impressions are tracking properly.

12. Regularly Monitor Reports
    Keep an eye on performance data to optimize campaigns and ensure everything is functioning as expected.

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8. Additional

• User Management: If new users need access, create or modify accounts under Users in Revive.

• Periodic Updates: Keep track of version updates to Revive Adserver to take advantage of new features or security patches.

• Housekeeping: Periodically review old zones, advertisers, and campaigns. Deactivate or remove those that are no longer in use.