Made with DASH A.i.ALTA Sponsorship Packages are bundles of products and services purchased by member companies under a formal Partnership Agreement within the Strategic Partner Program. The agreement defines what the partner buys, sets the Partnership Level, and determines the discounts and benefits the partner receives based on prior-year investment.
Key concepts at a glance:
| Term | What it means |
|---|---|
| Sponsorship Package | The specific products & services a Strategic Partner commits to purchase for the year |
| Partnership Agreement | The signed contract between the partner and ALTA outlining the package |
| Strategic Partner Program | The overarching program governing all sponsorship relationships |
| Partnership Level | A tier designation that drives the discounts and benefits granted to the partner |
The Partnership Level is determined by the partner's prior-year investment, not the current year's purchase amount — keep this in mind when advising partners on their tier.